MORE SENIORS FEATURED IN ADS

Petronas

I think it's great that companies are now featuring seniors in their print advertisements. About time too. After all, seniors make up an important sector of the market, but have often been neglected in marketing campaigns.


Above: Proton

Astro

Above: Singapore's Ministry of Manpower & NTUC

ING Insurance

Amanah Hartanah Bumiputra



Time for the beauty industry to feature older women in their ads especially those promoting anti-ageing products. Enough of using women in their 30s to promote anti-wrinkle creams. There is no shortage of beautiful women in the 50s or above who look youthful enough to lend credibility to the skin product they are using.



How credible is this ad?

Or this